Water Making Machine

Many consider a drop in the bucket the 65 million gallons of water Nestle has the rights to bottle and sell every year, at least in terms of the impact on the Arkansas River and its aquifers.

Others look at it differently. The deal has riled up local environmentalists who cringe at the very idea of siphoning off the precious cargo to pour into environment-straining plastic bottles and burning up gasoline to ship it throughout the West.

In a staggering feat of twisted logic, lawyers for Coca-Cola are defending the lawsuit by asserting that “no consumer could reasonably be misled into thinking vitaminwater was a healthy beverage.”

Does this mean that you’d have to be an unreasonable person to think that a product named “vitaminwater,” a product that has been heavily and aggressively marketed as a healthy beverage, actually had health benefits?